Public Relations Society of India (PRSI) and AAFT Forge Pioneering Partnership to Launch ‘Nalanda’ Noida
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- Location: Noida, Uttar Pradesh, India
Public Relations Society of India (PRSI) and AAFT Forge Pioneering Partnership to Launch ‘Nalanda’ – A Revolutionary Student Forum
Noida, India – June 20, 2024 – In a landmark initiative poised to reshape the landscape of public relations and communication education in India, the Public Relations Society of India (PRSI) and the Asian Academy of Film & Television (AAFT) signed a Memorandum of Understanding (MoU) to establish ‘Nalanda – Student’s Forum of PRSI’. This strategic collaboration aims to create a robust industry-academia interface, nurturing the next generation of PR and communication professionals.
The MoU was signed by Dr. Ajit Pathak, National President of PRSI, and Dr. Sandeep Marwah, Chancellor of AAFT, a cultural ambassador to over 75 countries. The signing ceremony was attended by distinguished dignitaries including Dr. Charulata Singh (Chairperson), Shri Ajay Chaturvedi (Vice Chairman), Dr. Harsha Bhargavi (Treasurer), and Executive Members Shri Umesh Mishra and Shri Pankaj Saksena, marking a significant milestone in the journey of PRSI’s mission to empower the youth.
Dr. Sandeep Marwah, during his address, emphasized the transformative potential of public relations in shaping societal narratives. He highlighted the pivotal role of PRSI in uniting professionals from various sectors – government, private, NGOs, PR consultancies, and academia – to create a cohesive and powerful organization.
“Public Relations is a cornerstone for building public opinion on crucial national and social issues. The establishment of Nalanda will not only enhance the skills of young PR professionals but also instill in them the values and ethics necessary for responsible communication,” said Dr. Marwah.
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