Channel Sales: The 3 Key Attributes You Need to Know to Scale Your Business
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There are many various factors that play an important role in picking the right indirect sales routes strategy to market like partner strategy and channel selling. All these are the strategy for a company that looks to scale its revenue beyond direct sales.
Direct selling is when a manufacturing company sells their product and service directly to their customer, For example, when you go to Apple.com’s website to purchase a new iPhone, The Apple company directly sells their product to the customer.
Channel selling is also another type of selling strategy where a company sells its product through a third party, for example, Coca-Cola is selling its product through its retail channels and distributer.
3 Key Attributes to Scale Your Business:-
-Product maturity
-Partner enablement
-Authoritative arrangement and backing
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