How Lead Qualification Helped In Aligning Sales and Marketing
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Lead qualification is a process of categorizing a qualified sales or marketing lead as a customer who has been contacted by the sales and marketing team, and so is further along the sales process than other leads.
Lead qualification is crucial to ensure that your sales and marketing resources are allocated as efficiently as possible. If you are investing an equal amount of resources into all potential customers without first assessing their qualifications, you will end up spending time and money on leads who can be less likely to make a purchase, no matter how well you engage with them.
How lead qualification helps to align sales and marketing?
-Right targeting
-Lead generation
-Use a lead management software
Useful information
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