Understanding the basics of secondary sales
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Secondary sales refer to the sales that occur between a distributor or wholesaler and a retailer or end customer. In other words, secondary sales are the sales that happen after a product leaves the manufacturer’s warehouse or production facility. It includes sales by distributors or wholesalers to retailers and sales by retailers to end customers.
Understanding secondary sales is crucial for businesses looking to measure the effectiveness of their distribution network and optimize their sales strategies. By analyzing leveraged sales data, companies can identify trends and patterns in customer behavior, identify best-performing products, and make data-driven decisions for improvement.
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