What is CRM – Customer Relationship Management?
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Customer Relationship Management is an approach in order to manage the company’s interaction with the current customer. It is one such management process in which the companies can maintain a good relationship and stay connected to the customers. In turn it also improves the profitability of the company.
The CRM software gathers all the data of the customers from multiple channels. Hence, CRM stores detailed information of the customers about the overall purchase history, personal info, and purchasing behavior.
Benefits of CRM
-Enhanced customer satisfaction
-Ideal marketing efforts
-Tracks daily activities of the assigned tasks
-Entrusted sales management
-Dependable reporting
-Performance management
-Centralized database
-Better reporting data
Useful information
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