3D Google ads will be new way of Advertisement with AR experience in YouTube
3D Google ads will be new way of Advertisement with AR experience coming soon in YouTube
According to Google Search gained its first AR objects with 3D animals. Google ads on the web can now feature interactive 3D objects, while YouTube AR lipstick ads are another way the company is making advertising more appealing and useful. This feature will help customer to display creative 3d ads for business.
Google trying to help brands with providing facility to create high-quality, realistic models for these 3D Google ads, Google's Poly tool has a new editor. It allows for more "editorial control" over models, including new ways to change animation settings, customize backgrounds, and add realistic reflections. Advertisers with existing 3D assets can create a Swirl ad unit through Google Web Designer.
Swirl is Google's "first immersive display format" for the mobile web. Available to advertisers through Display & Video 360, inline ads are fully interactive as noted by a "swipe to rotate" prompt and provide a small initial preview. Tapping will expand the advertisement to your entire screen, with Google touting an example where users can "expand to show additional layered content."
Machine learning and AR technology, offers realistic, virtual product samples that work on a full range of skin tones. Currently in alpha, AR Beauty Try On is available through FameBit by YouTube, Google's in house branded content platform.
Kalpesh Patel
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